Tuesday 29 August 2023

Double Glazing Windows Installers Basingstoke and Hampshire

DOUBLE GLAZING WINDOWS BASINGSTOKE READING HAMPSHIRE INSTALLERS 

Brackenwood's modern double glazing manufacturing process offers numerous benefits for households in the South of England looking to reduce their utility bills and improve energy efficiency. By investing in high-quality double glazing, you can improve insulation, reduce heat loss, and promote a more sustainable future for yourself and future generations. You can get in touch by calling us on FREE on 0330 912 0965 or sending a message online.

Submit your email address for instant access to our latest 2023 brochure. Of course, if you fancy a chat in person, our Basingstoke double glazing showroom is open and you can schedule an appointment that's most convenient to you. As a family run company ourselves, we firmly believe that investing in your property is a way of creating a valuable asset that's low maintenance for years to come.

Double Glazing Windows Installers Basingstoke and Hampshire

This summer we have created an exclusive offer for 2023. Benefit from up to £500 of John Lewis Vouchers, and enter our prize draw to win a £500 Fuel Voucher and a £2500 Holiday Voucher. We also offer 0% interest on eligible purchases, to discover finance options and additional rewards, visit our offers page.

Established in 1987, we are proud to be a 2002 founding member of FENSA - which is the acronym for Fenestration Self-Assessment Scheme, a UK government-authorised scheme for companies that install windows and doors in homes and buildings. It was established in 2002 as a response to new building regulations that required double glazing installers to certify their work to meet energy efficiency and safety standards.

FENSA is now the largest and longest-established Competent Person Scheme within the fenestration industry, with over 9,000 registered businesses across England and Wales. The scheme provides homeowners with reassurance that their new windows and doors comply with building regulations, and that the installation has been carried out to a high standard by a qualified installer.

FENSA Double Glazed Windows and Doors in Alton, Winchester and Whitchurch in Hampshire

The housing market post pandemic is notoriously difficult for first time buyers, in 2023 the average time to exchange a property is a minimum of 9 months. This is a valid reason to sit tight and refresh and improve, instead of moving home. Not only will you save cash on removal, you'll avoid the stress of packing and moving house. Our clients love how we take time to visit you for an on-site assessment to ensure you are fully informed of the glazing options available to you, whether it's a new conservatory, windows, doors, orangeries and garden rooms, skylights and solid roofing.

Brackenwood Windows and Doors cover all areas of Hampshire, Berkshire, Surrey, West Sussex, Wiltshire and Dorset. With over 50,000 installations you won’t be too far away from an existing customer and a lovely reference project to compare quality and service.

It isn’t uncommon for homeowners to overlook the style of their windows and they are often just seen as something a home comes with. This can be a real shame as there are so many different types of windows on the market these days and they can make a real design statement. There will probably come a time that some of the windows in your property will need replacing and when this happens, you should take some time to consider the different options available to you by scheduling an appointment in our Basingstoke showroom:

Brackenwood House in Hampshire, England has easy access to our immediate local areas:

  1. Alton - 16 miles (25.7 km)
  2. Whitchurch - around 10 miles (16 km)
  3. Andover - 12 miles (19.3 km)
  4. Winchester - 13 miles (20.9 km) to the east

There is no one-size-fits-all answer to the question of which window is best, selecting new windows is heavily dependant on your location, the architectural design of your home and also your needs regarding the functionality of the window. For this reason, Brackenwood Windows has put together an easy to understand window buying guide, looking into four of the most popular designs to help you make your decision. 

Explore the options available to you today and take the first step towards a more comfortable and cost-effective home:

UPVC Double Glazed Casement Windows - Classic and Traditional

casement Double Glazing Basingstoke Reading Hampshire Installers Glazed doors Alton Winchester Whitchurch Surrey Berkshire ConservatoriesA local family business with an exceptional reputation who are proud to represent homeowners across the South of England. Don’t take our word for it, check out our Google and Facebook Reviews, and of course, there is our Price Promise and Insurance Backed Guarantee.

Casement windows are one of the most frequently seen in homes up and down the country. When you think of classic windows, many people will envisage a casement window. These windows are attached to their frame by one or more hinges at the side and they open like a door, they are often used in pairs within a singular frame. These windows are a classic design and they are well suited to contemporary properties as well as traditional homes. 

Tilt and Turn Windows - Casement Opening Option

tilted Double Glazing Basingstoke Reading Hampshire Installers Glazed doors Alton Winchester Whitchurch Surrey Berkshire Conservatories

This type of window is slowly becoming one of the most popular, mostly due to the fact that it is versatile and convenient. Tilt and turn windows do exactly what you’d expect from their name, one window can either be tilted open from the top or fully opened from the side.

The overall look of these windows isn’t too dissimilar from the look of casement windows but, many people favour them simply because of their multiple uses. 

Bay and Bow Windows - Casement Windows for Natural Light

bay Double Glazing Basingstoke Reading Hampshire Installers Glazed doors Alton Winchester Whitchurch Surrey Berkshire ConservatoriesThese types of windows are slightly different but, they give off a similar look from the outside of a property. To put it simply, bay windows require there to be a bay in the room whereas, bow windows create the illusion of a bay but you don’t require anything specific in order to install them.

Both bay and bow windows allow huge amounts of light into a room and they are usually made up from multiple casement windows. They instantly create a luxurious feel to a property. 

Sash Windows - Modern Victorian Design

modern sash Double Glazing Basingstoke Reading Hampshire Installers Glazed doors Alton Winchester Whitchurch Surrey Berkshire ConservatoriesThis type of window has been used in property for hundreds of years now and they are often associated with authentically styled properties. A sliding sash window is made up of two panes of glass that sit on top of one another, to open these windows the bottom pane slides up to sit next to the top pane.

When fully open, this type of window provides you with a huge open space. They have a traditional look to them but, with many modern takes being created they are perfect for any property. 

 

Double Glazing Windows Hampshire, Basingstoke - Professional Installers of Glazed Doors for Alton, Winchester and Whitchurch with 0% Finance

At the heart of our business philosophy is a simple yet powerful approach: treat our clients as we would like to be treated ourselves. We understand that families and individuals entrust us with their most valuable possessions - their homes and their safety. As a result, we always strive to provide the highest level of service and care to every single customer, regardless of the size or scope of their project.

We are incredibly fortunate that over half of our new business comes from referrals made by satisfied clients who recommend us to their friends and families. We consider it an enormous privilege to receive such a recommendation, and we never take it for granted. We understand that when an existing customer recommends us, it is not just our reputation that is on the line - it is also a reflection of the trust and confidence that our clients have in us.

UPVC Double Glazing in Alton - Customer Review Hampshire

We feel so much pride when a client provides feedback, a positive and enthusiastic review for Brackenwood is here:

"The 16 windows, 7 sash and 9 casement look amazing and are super quality both. Wasn’t the cheapest BUT as I say to all my customers you want quality it will cost.

Both of us were quite anxious about would they fit and what mess would we have to clear up. We needn’t have worried at all Jim and Ant did an amazing job they were quick and professional and very skilled.

We can’t recommend Brackenwood and Jim and Ant highly enough - Five stars - We had visions of having to clean for days or weeks but thankfully they kept dust to a minimum and even brought their own vacuum cleaner and tea bags."

Alton is a historic market town located in East Hampshire, known for its beautiful countryside and charming architecture. The town is home to the famous Alton Towers theme park, as well as the Jane Austen's House Museum, which celebrates the life and work of the famous author. There are also several local sports teams, including Alton Football Club and Alton Cricket Club.

Secure Double Glazing - Whitchurch History and Festivals

Whitchurch is a small market town located in North Hampshire, known for its picturesque countryside and peaceful atmosphere. The town is home to several historic buildings, including Whitchurch Silk Mill, which is the oldest working silk mill in the country. There are also several local music festivals throughout the year, including the Whitchurch Folk Club and the Whitchurch Festival.

Winchester: Save Money and Improve Your Home's Value with Double Glazing

Winchester is a historic city located in the heart of Hampshire, known for its stunning cathedral and picturesque architecture. The city is also home to several notable museums and galleries, including the Winchester Science Centre and Planetarium and the Winchester City Museum. There are also several local sports teams, including Winchester City Football Club and Winchester Rugby Club. Winchester is also famous for being the ancient capital of England and the site of King Arthur's Round Table, adding to the city's rich history and heritage.

Andover Homeowners - Local Beauty Spots and Fishing in the Test Valley

Andover is a town located in the Test Valley district of Hampshire, known for its bustling town centre and vibrant cultural scene. The town is home to several notable landmarks, including Andover Guildhall, the Iron Age hill fort of Danebury, and the Hawk Conservancy Trust, which is a popular attraction for bird enthusiasts. There are also several local sports teams, including Andover Town Football Club and Andover Hockey Club.

The Test Valley is known for its excellent fishing opportunities, particularly for trout fishing. The River Test, which runs through the valley, is considered one of the best trout streams in the world and is home to both brown and rainbow trout. The river also supports other fish species, such as grayling and salmon, making it a popular destination for anglers.

There are several fishing clubs and associations in the Test Valley area that offer access to the river and other local fishing spots, as well as equipment rental and guidance from experienced anglers. Many of the local towns and villages also have fishing shops and outfitters, providing everything from rods and reels to waders and other gear.

Did you know you can choose a bespoke colour for your window and door frames with Brackenwood powder coating?

Colour Window Frames and Doors - Bespoke Aluminium Manufacturing

The Brackenwood colour team takes immense pride in their expertise and experience, providing technical assistance and hand-finished products to numerous manufacturers throughout the entire UK. With over 15 years of setting the standards for coloured products, our team has become the true experts in their field. No matter the project, material, or colour, we have a high probability of matching your specific requirements.

We don't just manufacture UPVC, old wooden timber frames can also be installed using aluminium frames. This is where our colour matching unique colours and applying powder coating process transcends to a premium service with our hand picked paint shop employees.

The unparalleled knowledge and skill acquired over the years have elevated the Brackenwood colour team to become trusted partners for manufacturers across the UK. Our meticulous attention to detail and unwavering commitment to delivering top-quality finishes ensure that every customer receives stunning bespoke painted windows, doors, conservatories, and roofline products.

We go the extra mile to meet your specific needs, offering a wide range of options, including RAL colours, Farrow and Ball shades, or even the ability to create your own unique colour. Take a look at these properties with a shade of sage green for window frames which exactly match the front door:

colour upvc Double Glazing Basingstoke Reading Hampshire Installers Glazed doors Alton Winchester Whitchurch Surrey Berkshire Conservatories

At Brackenwood, we understand the significance of individuality and personalization. That's why we provide you with the freedom to choose from a vast selection of colours. Whether you prefer a timeless RAL shade, a fashionable Farrow and Ball tone, or a completely customized colour, our team will collaborate closely with you to bring your vision to life. With Brackenwood, you can confidently make a statement with colours that are as exceptional as you are.

Powder coating is a highly effective technique for colouring aluminium windows and doors. The process involves a range of preparation techniques, as well as the mixing of pigments to create a unique and personalised finish. The benefits of powder coating include durability, environmental friendliness, customisability, and UV resistance. Homeowners who want to create a unique and personalised finish for their aluminium windows and doors should consider the benefits of powder coating.

When it comes to colouring aluminium windows, the process involves a range of preparation techniques, and is known as powder coating. The finishing of a window or door can be personalised with this technique, making it ideal for homeowners who want something unique. Here's an in-depth look at the process of powder coating aluminium surfaces.

Surface Preparation

The surface of the aluminium needs to be prepared in order to create an optimal surface for the powder coating. This process involves washing the surface with a special chemical to remove any dirt or contaminants that may prevent the powder coating from adhering correctly. After washing, the aluminium is then rinsed and dried.

Next, the aluminium is placed in an oven where it is heated to a high temperature, which allows it to be receptive to the powder coating. The heating process also ensures that any moisture or residue is removed from the surface of the aluminium.

Application of Powder Coating

The powder coating process involves mixing the powder with the desired colour to create a unique and personalised finish. This mixture is then applied to the surface of the aluminium in a spray booth. The booth has a negative charge, which attracts the powder coating to the aluminium surface.

The powder coating adheres to the aluminium surface due to the electrostatic charge. After application, the aluminium is heated once more in an oven, which activates the curing process. The curing process is essential to the durability and longevity of the finish, and helps to ensure that the surface is resistant to fading, chipping, and cracking.

Colouring Process

The process of creating a unique colour for powder coating aluminium windows is achieved by mixing pigments into the powder coating mixture. This is a meticulous process, as the correct amount of pigments must be used to create the exact shade required. This means that each colour can be fully customised to a homeowner's preference.

The pigments used for colouring are made of various materials, such as iron oxide or titanium dioxide. These materials are chosen for their ability to withstand UV rays and resist fading over time. The pigments are mixed with the powder coating mixture in a special blending machine, which ensures that the pigments are distributed evenly throughout the powder coating mixture.

Aluminium Double Glazed Window Frames - The Advantages of Powder Coating

Powder coating is an ideal technique for aluminium windows and doors because it offers a range of benefits over traditional painting methods. Here are some of the key benefits of powder coating:

  • Durability - Powder coated surfaces are highly durable and resistant to chipping, fading, and cracking. This means that the surface will maintain its appearance for many years, and will not require frequent repainting.
  • Environmentally friendly - Powder coating does not contain any solvents, which means that it is a more environmentally friendly option than traditional painting methods.
  • Unique colours - Powder coating offers a range of colours and textures, which means that it can be fully customised to meet a homeowner's preferences.
  • UV resistant - Powder coated surfaces are highly resistant to UV rays, which means that they will not fade or discolour over time due to exposure to sunlight.

There is no denying that understanding the different options available can make things much easier when it comes to choosing the best windows for your home. If you have any questions at all about any of the styles mentioned above, or you’d like to see these windows in person, Brackenwood Windows will gladly help. We specialise in classic windows and doors and, you can come and visit our showroom to view our wide selection of replacement windows in Hampshire. 

Upon deciding on the perfect style of window for your home, the friendly team at Brackenwood will be able to provide you with both a single and double glazed windows quote for you to consider. If you have any queries regarding price, we actually offer interest-free windows and doors, so we will happily offer a finance option that works well for you. 

 

Tuesday 20 June 2023

Techmar Garden Post Lighting Systems UK Night Lights Driveway, Path and Border

 

Garden Post Lighting Systems UK Techmar Night Lights Driveway, Paths and Borders

Get Ready to Illuminate Your Garden with Exhilarating Garden Post Lights and 12v Driveway Lighting Systems!

Are you dreaming of enchanting pathways, guiding your steps with a soft glow? Our shorter bollard lights, delicately positioned, will transport you to a world of magic and wonder. 

Picture the subtle illumination as you stroll through your garden, embraced by the captivating charm of these petite luminaries. Every corner of your garden will exude a delightful ambiance that is simply captivating.

If you'd like a driveway/garden post lighting system and would love a spot of advice which bundle to choose, give us a call on 01276 903228.

Remember, if it's out of office hours, simply send a message online now and let's chat the next working day when you Contact Us now. Our team and looking forward to helping you.

2023 Techmar Garden Light Shop - Outdoor Lighting Systems

Buy online direct with The Garden Light Shop - we always have unbeatable price match promise and FREEUK Delivery on all garden post lighting bundles. With fast despatch from Camberley in Surrey England Scotland and Wales.

Techmar Ludeco 2023 Garden post Lights Winning Products

These garden driveway post lights by Techmar add elegance and functionality to your outdoor space.

  1. Techmar Ludeco Albus Garden Driveway Post Lights
  2. Techmar Ludeco Aquarius Garden Driveway Post Lights
  3. Techmar Ludeco Aqua Garden Driveway Post Lights
  4. Techmar Ludeco Aurelia Garden Driveway Post Lights
  5. Techmar Ludeco Donna Garden Driveway Post Lights
  6. Techmar Ludeco Gemma Garden Driveway Post Lights
  7. Techmar Ludeco Luna Garden Driveway Post Lights
  8. Techmar Ludeco Nemo Garden Driveway Post Lights

When it comes to creating the perfect ambiance in your garden, the height of your post lights plays a vital role. Our carefully crafted garden post light height comparison guide is here to assist you in finding the ideal lighting solution for your outdoor space. 

With this guide at your fingertips, you'll swiftly discover the perfect height that aligns with your vision, ensuring a truly mesmerising lighting display for your Summer BBQ Garden Party.

if you crave an awe-inspiring lighting spectacle that commands attention, our towering posts will deliver in grandeur. Imagine your garden transformed into a majestic wonderland, with majestic posts standing tall and proud, radiating a warm and inviting glow. These majestic posts will leave your guests in awe, and your garden will become a breathtaking masterpiece that's the envy of the neighborhood.

At Garden Light Shop, we understand the importance of DIY installation and hassle-free experiences. That's why our garden post lights and 12v driveway lighting systems are designed with simplicity in mind. With easy installation processes and intuitive designs, you'll have your lighting solutions up and running in no time. No need to worry about complex wiring or the need for professional assistance – it's a DIY dream come true!

So, what are you waiting for? Embrace the excitement and embark on a journey to transform your garden with our sensational garden post lights and 12v driveway lighting systems. Dive into our extraordinary range, explore the possibilities, and let your creativity soar as you craft an outdoor paradise that radiates beauty and enchantment. Get ready to create magical moments and unforgettable experiences under the mesmerizing glow of Garden Light Shop's garden post lights!

Illuminate, Elevate, and Revel in the Splendor of Garden Post Lights and 12v Driveway Lighting Systems from Garden Light Shop.

Look no further than our exceptional range of garden bollard and post lights at Garden Light Shop. With heights ranging from a charming 160mm all the way up to an impressive 1020mm, we have the perfect lighting solutions to cater to your every need. 

Whether you desire captivating short bollards or towering posts that stand tall and proud, we've got you bathed in light from your garden gate to the end of your driveway.

Outdoor Night Garden Lights for When The Sun Sets in England, Scotland and Wales

Garden BBQ Lighting Outdoor Lights DIY Installation Summer 2023 Techmar Systems Plug n Play 12v

Techmar low voltage garden lighting systems are perfect for BBQs and outdoor gatherings for the British summer. Homeowners should take advantage with an array of benefits that make Techmar lighting systems the perfect choice for illuminating your outdoor space.  Family friendly, their emphasis on safety and ease of installation with ...
https://www.info.gardenlightshop.com/blog/garden-bbq-lighting-outdoor-lights-12v-diy-installation-low-voltage-techmar-systems-plug-play

Low Voltage Garden Lighting Systems UK DIY Plug and Play

Low voltage garden lighting systems from Techmar, are becoming increasingly popular throughout the United Kingdom, which is why The Garden Light Shop are the largest Techmar stockist with FREE UK delivery on all garden lighting bundles.  With low voltage systems, you can enjoy the benefits of outdoor lighting while reducing the risk of hazards...
https://www.info.gardenlightshop.com/blog/low-voltage-garden-lighting-systems-uk-diy-plug-and-play

Low Voltage Garden Lights UK Techmar Decking Spotlights Outdoor Lighting Systems Supplier

Fancy a discount on your first order? - sign up for our newsletter at the bottom of this page and check your email inbox. Oh, and remember, if you'd like something that's more bespoke and custom, give us a call on 01276 903228 or send a message online now.  Outdoor Low Voltage Garden Lighting Systems UK Plug and Play 12v Garden Light Shop offe...
https://www.info.gardenlightshop.com/blog/low-voltage-garden-lights-uk-techmar-decking-spotlights-outdoor-lighting-systems-supplier

  • Outdoor Elegance and Style: Our garden post lights are crafted with utmost care, combining timeless designs with modern aesthetics. Whether you prefer a classic, contemporary, or rustic look, we have a wide selection of post lights that cater to various styles and preferences. Illuminate your garden pathways, driveways, or flower beds with these elegant fixtures that seamlessly blend into the natural surroundings while adding a touch of sophistication.
  • Techmar Durability and Quality: We understand that outdoor lighting needs to withstand the elements year-round. That's why our garden post lights are built to last. Made from premium materials such as stainless steel, aluminum, and durable plastics, these lights are weather-resistant, ensuring they can endure rain, wind, and even harsh winters. Enjoy the peace of mind that comes with investing in high-quality lighting solutions that are built to withstand the test of time.
  • Low Voltage 12v Lighting: At Garden Light Shop, we offer a diverse range of garden post lights to suit your specific needs. From tall and grand designs that make a statement to compact and discreet options for a subtle glow, our collection has something for everyone. Choose from various finishes, including brushed metal, matte black, and antique bronze, allowing you to find the perfect post lights that seamlessly integrate into your garden's aesthetic.
  • Easy Installation Plug n Play: We understand that convenience is key when it comes to outdoor lighting. That's why our garden post lights are designed with easy installation and maintenance in mind. With simple plug-and-play functionality, you can effortlessly install these lights without the need for complex wiring or professional assistance. Additionally, our post lights are low voltage, providing energy efficiency and reducing operating costs.
  • Create a Safe Family Environment: Apart from their aesthetic appeal, garden post lights also play a crucial role in providing safety and security to your outdoor space. Illuminate walkways, driveways, and entrance areas to prevent trips and falls while deterring potential intruders. With our 12v garden post lights, you can enjoy your garden during the evening hours with peace of mind, knowing that your surroundings are well-lit and secure.

Join the enlightened ones who have already embraced the wonders of driveway lighting. Step into a world where dark corners are banished, and every inch of your path is gracefully illuminated. Buy securely online today and explore the evening possibilities that await you. 

Your driveway will thank you, and you'll wonder how you ever managed without them. Say hello to brighter nights and safer journeys for your family and friends. When traversing through the night, parking on a poorly lit driveway can pose grave dangers. One may fail to detect an unsuspecting creature, collide with the curb, or misjudge a treacherous gap. Particularly for those arriving home after a long journey, the prospect of dealing with a little vehicular mishap is far from desirable. 

When you choose to buy Techmar, you choose the epitome of practicality and safety with their superior quality driveway post lighting systems.

The modern and cutting edge 12v low voltage driveway post lighting systems offer a myriad of advantages that will revolutionise your nocturnal experiences. They are plug and play, which means no electrician is required. We have posted a video below which offers a hand step-by-step guide for the first timers among you.

They provide enhanced visibility in the Great British evenings, allowing you to discern the path ahead with utmost clarity and precision. No longer shall you stumble blindly in the dark, as our lighting systems outline a secure passage, minimising the risk of accidents. Moreover, the elegant luminance emanating from the lights imparts a sense of sophistication and a warm welcome to your abode, making a lasting impression on visitors - especially for grand garden gatherings like weddings and outdoor birthday celebrations.

The versatility of the Techmar driveway post lighting systems knows no bounds. Whether for residential properties, commercial establishments, or gastronomic ventures, our solutions cater to all. With a wide array of options, including bollard lights, post lights, recessed ground lights, lamp posts, and pedestal lights, you can effortlessly illuminate your drive to match any architectural style. Modern or traditional, our systems seamlessly integrate with your property, elevating its aesthetic appeal.

Harnessing the power of LED technology, our 12v lamps instantaneously radiate at 100% brightness upon activation, ensuring instant luminosity without delay. This empowers you to employ various control mechanisms, such as switches, PIR sensors, and dusk-to-dawn lights, facilitating personalised lighting experiences. Embrace the convenience and efficiency of our lighting systems, making your journey home safer and more convenient.

At gardenlightshop.com, we take immense pride in curating a magnificent collection of driveway post lighting systems. Each meticulously designed fixture boasts exceptional quality and craftsmanship, guaranteeing longevity and durability. Bid farewell to lacklustre and hazardous driveways as you embrace the unparalleled benefits our lighting systems offer.

Seize this opportunity to transform your nighttime experiences, we have a Smart Lighting sale on with the last few units in stock, when they are gone, they are gone. Click to buy 12v Garden Colour Smart Lighting Units that you can control from your mobile device - discover the unique features and benefits of our driveway post lighting systems. With their unwavering reliability and superior performance, you can create a secure, well-illuminated environment that exudes professionalism and elegance.

Don't compromise on safety and aesthetics any longer. Choose our driveway post lighting systems, and embark on a journey towards brilliance and distinction. Place your order now and let us illuminate your way to success, for a summer 2023 look that will make memories.

Monday 19 June 2023

Wednesday 14 June 2023

amazon blog post

Hi Rob, thank you for a question that compelled me to look too.


I booked a Google Garage AI training course online last month, the guy explained there were 'shifts' to describe the various stages of the internet.


The history of ecommerce started over 40 years ago, when the introduction of early technology like Electronic Data Interchange (EDI) and teleshopping in the 1970s paved the way for the modern-day ecommerce store as we know it today. 

The first shift was in the 90's with eCommerce, and Amazon was an early trailblazer.


The history of ecommerce is closely intertwined with the history of the internet. Online shopping became possible when the internet was opened to the public in 1991. Amazon was one of the first ecommerce sites in the US to start selling products online and thousands of businesses have followed since. 


Then there was a gap until 2007 when the second shift[1] of mobile happened. The internet came to me.


Bezos earned an undergraduate degree in computer science and electrical engineering from Princeton University in 1986 then worked in the financial services industry in New York City.


- So, he studied computer science and had exposure to the wealth of the financial arena at the bottom level as an employee. I would guess that he witnessed millions of dollars go back and forth with trading and he wanted a slice


In 1994, after realizing the commercial potential of the Internet and determining that books might sell well online, he moved to Washington state and founded Amazon. 


You asked "..but i find the rapid scale of his business even at an early stage without funding impressive."


- Basically, he created a business idea for books. Let's pause for a moment, why books? It was an evergreen product. The foundation of every successful eCommerce website; sell something a majority of the population desire and will happily pay money for.


Bezos realised that books have been a part of human civilization for millennia. From stories painted on rocks and in caves by our ancestors, to the Egyptian scrolls, to modern times. Books are cherished by billions,


He didn't need money.In the spring of 1995, Bezos invited a small group of friends and former colleagues to check out a beta version of Amazon’s website, and the first-ever order was placed on April 3 of that year, for a science book titled Fluid Concepts and Creative Analogies. When Amazon.com went live to the general public in July 1995, the company boldly billed itself as “Earth’s biggest bookstore” 


Although sales initially were drummed up solely by word of mouth and Bezos assisted with assembling orders and driving the packages to the post office. 


In 1997 Bezos took the company public with an initial public offering that raised $54 million. 


[1] To break this down, Bezos used his computer knowledge and was born in the era of the second shift and engineered this to his advantage. He chose an evergreen product which basically sold itself, as eCommercde websites started to emerge only 3 years earlier.


Then, on October 23rd, 2000, Google opened it's doors to paid traffic and Google Adwords (now Ads). Benzos invested heavily in PPC and built a growing client base. He hired a talented Digital Marketing team and implemented a strategy that matched the second shift, and started to plan new concepts.


YouTube was bought in 2006 by Google, Social media boomed and YouTube got wildly popular. Suddenly, we were all international and connected in seconds. Ai was just starting to bubble.


AI is a nebulous term; contested amongst interested parties globally on a daily basis. The third shift is now.


2006 was 17 years ago. Mobile, video, social media, and in 2007, the Kindle e-reader was launched. Bezos is an innovator. He's always thinking ahead, which probably explains his interest in aerospace.




Sidenote: In 2004, I quit work and started an eCommerce account with eBay, which is a search engine. 

Any platform with a search function is a search engine, unknowingly I was deliberately writing my titles using SEO. I included helpful content, as I was selling 12" dance vinyls, I learned how to CTRL+C CTRL+V code into eBay to embed videos and music clips. 


All of images were named on my hard drive [Artist] [Title][Format][Size][Genre][Producer] so it's no stretch to connect the dots between what I was selling then, to what services I provide today.

 

 

gggggggg

 

 

Hi Rob, thank you for a question that compelled me write an essay as it turns out.


I booked a Google Garage AI training course online last month, the guy explained there were 'shifts' to describe the various stages of the internet.


The history of ecommerce started over 40 years ago, when the introduction of early technology like Electronic Data Interchange (EDI) and teleshopping in the 1970s paved the way for the modern-day ecommerce store as we know it today. 

The first shift was in the 90's with eCommerce, and Amazon was an early trailblazer.


The history of ecommerce is closely intertwined with the history of the internet. Online shopping became possible when the internet was opened to the public in 1991. Amazon was one of the first ecommerce sites in the US to start selling products online and thousands of businesses have followed since. 


Then there was a gap until 2007 when the second shift[1] of mobile happened. The internet came to me. It was in my pocket in a mobile phone.


Bezos earned an undergraduate degree in computer science and electrical engineering from Princeton University in 1986 then worked in the financial services industry in New York City.


- So, he studied computer science and had exposure to the wealth of the financial arena at the bottom level as an employee. I would guess that he witnessed millions of dollars go back and forth with trading and he wanted a slice


In 1994, after realizing the commercial potential of the Internet and determining that books might sell well online, he moved to Washington state and founded Amazon. 


You asked "..but i find the rapid scale of his business even at an early stage without funding impressive."


- Basically, he created a business idea for books. Let's pause for a moment, why books? It was an evergreen product. The foundation of every successful eCommerce website; sell something a majority of the population desire and will happily pay money for.


Bezos realised that books have been a part of human civilization for millennia. From stories painted on rocks and in caves by our ancestors, to the Egyptian scrolls, to modern times. Books are cherished by billions,


He didn't need money.In the spring of 1995, Bezos invited a small group of friends and former colleagues to check out a beta version of Amazon’s website, and the first-ever order was placed on April 3 of that year, for a science book titled Fluid Concepts and Creative Analogies. When Amazon.com went live to the general public in July 1995, the company boldly billed itself as “Earth’s biggest bookstore” 


Although sales initially were drummed up solely by word of mouth and Bezos assisted with assembling orders and driving the packages to the post office. 


In 1997 Bezos took the company public with an initial public offering that raised $54 million. 


[1] To break this down, Bezos used his computer knowledge and was born in the era of the second shift and engineered this to his advantage. He chose an evergreen product which basically sold itself, as eCommercde websites started to emerge only 3 years earlier.


Then, on October 23rd, 2000, Google opened it's doors to paid traffic and Google Adwords (now Ads). Benzos invested heavily in PPC and built a growing client base. He hired a talented Digital Marketing team and implemented a strategy that matched the second shift, and started to plan new concepts.


YouTube was bought in 2006 by Google, Social media boomed and YouTube got wildly popular. Suddenly, we were all international and connected in seconds. Ai was just starting to bubble. Then in 2001, Apple released the iPod MP3 player, we had music and internet in our pockets.


2006 was 17 years ago. Mobile, video, social media evolved, and in 2007, the Kindle e-reader was launched, the same year that Apple released it's first iPhone.


Bezos is an innovator. He's always thinking ahead, which probably explains his interest in aerospace today. He stepped down in 2021 to focus on his new company; Blue Origin. The meta description served by Google for the website declares "Blue Origin was founded by Jeff Bezos with the vision of enabling a future where millions of people are living and working in space for the benefit of mankind"




Sidenote: In 2004, I quit work and started an eCommerce account with eBay, which is a search engine. 

Any platform with a search function is a search engine, unknowingly I was deliberately writing my titles using SEO. I included helpful content, as I was selling 12" dance vinyls, I learned how to CTRL+C CTRL+V code into eBay to embed videos and music clips. 


All of images were named on my hard drive [Artist] [Title][Format][Size][Genre][Producer] so it's no stretch to connect the dots between what I was selling then, to what services I provide today.


AI is a nebulous term; contested amongst interested parties globally on a daily basis. The third shift is now. 


We are now in the third shift, and if you want to emulate Bezos, you need an evergreen product which may not be replaced with AI. You can replicate the hidden scrolls in AI, but the originals found by the Dead Sea are priceless.


​May I ask why you are researching Amazon's success? Do you have an eCommerce website?

 




Saturday 13 May 2023

Google Optimize Discontinued 2023

Google Optimize Discontinued and Terminated in 2023 - What Happens to My Data? Best Free Alternatives? How to backup?

How to to download your Google Optimize data and backup all of your AB test data, as sundown will happen in September 2023. Step by step instructions on what formats are available to export are here to help.

Your data is currently stored in your Google Optimize account and can be exported into an Excel or Google Sheet format. Save a copy in the cloud as well as on your hard drive, we have all heard horror stories about what happens when unique data is accidentally erased, or suffer a corrupt backup file.

How to Backup your Google Optimize Data Online

To download your Google Optimize data, you can follow these steps:

  1. Sign in to your Google Optimize account.
  2. Click on the experiment that you want to download data for.
  3. In the left-hand navigation menu, click on “Reports.”
  4. In the Reports tab, you will see a list of all the reports that you have created for the experiment. Click on the report that you want to download data for.
  5. In the top right corner of the report, click on the “Export” button.
  6. Choose the format you want to export the data to, such as Excel or Google Sheets.
  7. Choose the date range for the data you want to export.
  8. Lastly, it’s just a single click on the “Export” button to download your data.

How Long Do I have Before Downloading My Data With A Google Analytics 360 Contract?

If you are looking to extend or renew your Google Analytics 360 (Universal Analytics) contract in the first half of 2023, you will have the opportunity to renew your Optimize 360 contracts as well. This will apply to service dates ending on or before September 30, 2023.

However, if you have signed a Google Analytics 4 contract, you will not be able to sign an Optimize 360 contract. Nevertheless, you will still have access to Optimize through the integration in Google Analytics 4 until the sunset date of September 30, 2023.

Furthermore, if you have signed a Google Analytics 4 contract but plan to continue using Google Analytics 360 (Universal Analytics) during the transition period, you will have free access to Optimize 360 until the sunset date of September 30, 2023. To take advantage of this offer, it is necessary to keep your Optimize containers linked to GA360 properties.

What is AB Testing and Why is it Important?

You are my perfect client if you are a small business owner with an eCommerce website, speak with me over the phone and book today.

Before you discover which online tools are available at no cost, consider a human alternative – send me a message for SEO and UX design advice.

A/B testing is a method used to compare two versions of something, such as a web page or email, to see which one performs better. It involves creating two different versions of the thing you want to test, and then showing each version to a different group of people. For example, you might create two different versions of a web page, and then show one version to half of your website visitors, and the other version to the other half.

By doing this, you can see which version performs better in terms of achieving a specific goal, such as getting people to sign up for a newsletter or make a purchase. You can then use this information to improve your website or email by implementing the changes that led to better results.

With the retirements of this beloved tool, developers will now be forces to search for new methods to achieve true website visitor personalisation with the main aim on increasing conversion rates, sales and/or enquiries for services focussed companies.

A/B testing is often used by marketers and website owners to optimize their online content and improve their conversion rates. It allows them to test different ideas and make data-driven decisions about what works best for their audience.

A/B testing SEO and marketing content can be a powerful tool for improving the performance of your website or email campaigns, and can lead to increased engagement, conversions, and ultimately, revenue.

Where is my AB Testing Data in my Google Optimize Projects?

The initial sunset announcement from January 20th, 2023 has been revised to clarify that Google Optimize will not be making a return in Google Analytics 4 (GA4).

A lot of SEO’s and developers alike feel that this is a strong indication of a sidestep in focus towards investing in third-party AB testing integrations. If you don’t want to speak to a human and prefer to use an online tool, then do Contact Me and book in a Zoom consultation to explore the more human way of approaching this without the aid of tools.

One of the main features of Google Optimize was its ability to personalise the user experience based on visitors’ location, browsing history, and other factors. This allowed developers to offer a tailored experience to their visitors and improve engagement and conversion rates.

The discontinuation of Google Optimize also raises several challenges for developers, especially for those who heavily relied on this tool for testing and optimization. One of the challenges is identifying the elements that need to be tested. Developers must now identify the most critical elements of their website and create two different versions to test. They also need to split their audience into two groups and track visitors’ behavior to record data such as clicks, conversions, and bounce rates.

British SEO Digital Marketing Consultant lady review testimonial google consultant 2023
SEO keywords using ChatGPT for Google Long Tail Search Phrases Google Page 1 Ranking SEO Ecommerce WordPress Shopify 2023
google optimise sunset discontinued ab testing tool 2023 alternatives data backup

Free AB Website Alternatives to Google Optimize - Data on Freemium Online Tools - Cross Platform Headaches

In September of 2023, the free services offered by Google Optimize will cease to exist. Developers everywhere are feeling the loss of this discontinued service, which offered a range of freebie features to help them test and optimise their website projects.

One of the biggest and most popular features that developers will miss is A/B testing. Jargon-free this means when developers can compare two different versions of a homepage (or any web page) and see which one performed better.

Before this is in place there has to be a reason, a target to gather data, usually it’s revenue orientated for eCommerce websites. SaaS and B2B find a hella use with AB testing online.

Creating tailored experiences for website visitors based on their location, browsing history, and more gathered data in an easy to access format using your usual Google login. This was especially popular among developers who wanted to offer a more tailored experience to their visitors, but now they’ll have to come up with new ways to achieve this with freemium tools that may never live up to Google’s super high bar.

Personalisation is another service that will be missed by developers when Google Optimize disappears vamoosh. This withdrawn feature allowed developers to make changes to their website without having to edit the underlying code. This abandoned feature was especially useful for developers who didn’t have a lot of coding experience, but now they’ll have to learn how to edit the code manually.

The integration with other Google products such as Google Analytics and Google Ads was another service that developers will 100% pine after. This terminated feature allowed developers to view and crunch data from multiple sources in one place. Now, developers will have to use separate tools to track and analyse their website data, which may be less convenient and probably more time consuming.

SEO’s and developers will miss the reports and insights provided by Google Optimize. This ceased service provided detailed information on how their website was performing, including click-through rates, conversion rates, and more. Without it, developers will have to rely on other tools to get this information, which may not be as comprehensive or user-friendly.

The soon-defunct service offered a range of free features and services that were highly valued by developers looking to test and optimise their websites. Without it, developers will have to find new ways to achieve the same results, which may be more challenging and sorely missed.

Personalised Results Testing Two Versions of Web Pages - Advantages of AB Data Mining

Sure, Google Optimize was popular for helping developers create a range of hand written experiences for their website visitors. Some of the types of personalised experiences that Google Optimize offered included:

  1. Location-based data: With Google Optimize, developers could create personalized experiences for visitors based on their location. For example, they could display different content or offers to visitors in different regions, or provide them with location-specific information.

  2. Behaviour-based actions: Google Optimize allowed developers to personalize experiences based on a visitor’s browsing history or behaviour on their website. For example, they could display product recommendations based on the visitor’s previous purchases or show content related to their previous interests.

  3. Device-based on the go: With Google Optimize, developers could create personalized experiences for visitors based on the type of device they were using. For example, they could display a mobile-optimized version of their website to visitors accessing it from a mobile device.

  4. Time-sensitive offers: Google Optimize also allowed developers to create customised experiences based on the time of day or day of the week. For example, they could display different content or offers during different times of the day or week, such as promoting lunch specials during lunchtime. This was rolled out in Lockdown throughout the major cities in the UK Nationwide, throughout England, Wales and Scotland. I remember a gift store in the West Midlands that paid a company to run ads on phones via bluetooth whether they came within their wifi or bluetooth range, creating one time use discount codes and offers.

Overall, Google Optimize offered developers a powerful tool for creating personalized experiences for their website visitors. This allowed them to offer a more tailored experience to their visitors, which could help increase engagement, conversions, and overall satisfaction with their website.

There are several free alternatives to Google Optimize that offer similar functionality and features. Here are some popular options:

  1. Google Analytics Content Experiments: This is a free tool that is integrated with Google Analytics. It allows you to run A/B tests on your website to compare different versions of a page and see which one performs better. You can test different page elements such as headlines, images, and calls to action.

  2. VWO (Visual Website Optimizer): This is a free A/B testing tool that allows you to test different variations of your website to see which one performs better. It offers a visual editor that makes it easy to make changes to your website without any coding knowledge.

  3. Optimizely: Optimizely is a free A/B testing tool that allows you to test different variations of your website to see which one performs better. It offers a visual editor that makes it easy to make changes to your website without any coding knowledge.

  4. Crazy Egg: This is a free tool that allows you to create heatmaps of your website to see where visitors are clicking and how they are interacting with your website. It also offers A/B testing functionality to test different variations of your website.

  5. Convertize: This is a free tool that offers A/B testing, personalization, and behavioral targeting. It allows you to create personalized experiences for your visitors based on their behavior on your website.

What are the benefits of a free AB Testing tool online?

the discontinuation of Google Optimize has left many developers looking for alternative solutions to A/B testing and customisation. However, there are several options available, including A/B testing tools ( some popular ones are listed above) and building your own tool. While the loss of Google Optimize may pose challenges in the short term, it presents an opportunity for developers to explore new ways of optimizing their websites and improving user engagement and conversion rates.

The 11 year old popular web analytics and testing tool by Google has provided essential insights for developers to run experiments and improve website performance for over a decade. Since Google has announced that they will be discontinuing the free version of Google Optimize in September  2023, this has left many developers searching for alternative solutions to A/B testing and data analysis.

To address the challenges posed by the discontinuation of Google Optimize, there are several alternative solutions that developers can explore. One of the most popular alternatives is A/B testing tools like Optimizely, VWO, and AB Tasty. These tools provide a similar range of features to Google Optimize and enable developers to test multiple changes on their website and optimize for engagement, conversion rates, and other success metrics.

Another solution is to build your own A/B testing tool using web development frameworks like React, Vue.js, and Angular. This approach requires more technical expertise but can be highly customized and provide more control over the testing process.