Reddit's Global Strategy and Multilingual SEO Journey
This year, Reddit is stepping up its game, proving that even a platform that started as a predominantly English-speaking corner of the internet can embrace the global stage of multilingual SEO. By targeting growth in vibrant markets like India and Brazil, Reddit is pulling out all the stops to boost international engagement — and its bank balance.
Reddit is no longer playing it safe with its primarily English-speaking audience. By embracing multilingual content, Reddit is opening the floodgates to a massive audience pool, and the SEO benefits are nothing short of game-changing.
Why Multilingual SEO Is a Goldmine — International Search and Generative AI
If you're not translating your platform, you're leaving money on the table — or worse, giving it to your competitors. Platforms like YouTube have shown that multilingual dubbing doesn't just boost engagement; it sends search rankings soaring.
According to Reddit COO Jen Wong, international users currently make up around 50% of Reddit's base, but international ad revenue lags behind at just 17%. The solution? Translation, translation, translation.
Platforms like Reddit can see up to a 47% increase in engagement when offering content in native languages.
India and Brazil: The New SEO Frontiers
India, with its cricket fandom and Bollywood buzz, is growing rapidly as a Reddit market. Jen Wong described the potential as "huge," noting that the English-speaking population in India is already heavily engaged with Reddit's communities.
Like YouTube's localisation efforts, Reddit's recent introduction of AI-powered translations aims to convert casual users into active contributors. By the end of 2024, Wong expects 20–30 languages to be fully integrated, making Reddit a global conversation hub.
The MrBeast Success Story
Nine years ago in the autumn of 2016, Jimmy Donaldson - aka Mr Beast - did not seem like a future celebrity multimillionaire. The shy 18-year-old had been posting videos on YouTube for five years from his mum's North Carolina house without much traction.
"People would tell me, 'All you do is talk about YouTube videos. You're too obsessed with YouTube. Get a life.'"
Seven years later, Donaldson, better known online as MrBeast, has 167 million YouTube subscribers – more than any other individual creator on the platform. At 25, Jimmy Donaldson oversees a fast-growing empire that may be worth more than $1 billion.
Tools for Testing and Implementation
1. Mobile-Friendly and Responsiveness Testing
- Google Mobile-Friendly Test
- BrowserStack or Sauce Labs
2. Page Speed and Performance Testing
- Google PageSpeed Insights
- GTmetrix
- Pingdom Website Speed Test
3. Navigation and Usability Testing
- UsabilityHub
- Crazy Egg
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