Freelance Packaging Designer Manchester Chris Edwards
Retail and Corporate Design ClientsWhen browsing products at your local supermarket or store, forming an opinion that some packaging seemes inconspicuous, or overwhelming or simply just too plain, the importance of product package design is understood as a direct consumer. This is exactly the same concenpt when a company approaches you wishing to promote a new brand, service or concept. The package design of any product is effectively the face of your product, it is the first thing that is judged. Whether the packaging leaves a product memorable or invisible, it plays an important part in the opinion the target audience forms about your product before even buying or opening it.
First Impressions CountGood product package design serves as a message to consumers portraying a concept of what your product or service is trying to portray without having to thoroughly read the small print. When holding an item it is natural human curiosity to glance at a product and be able to understand what it is and how it works in a matter of moments. If the decision time is longer than a few seconds, the chances are consumers are going to move their attention to the neighbouring product on the shelf, or the company with an oustanding brochure design.
Chris Edwards is able to produce stunning examples of work to tight deadlines, the images you see on this website are all his own work. You may recognise more than one UK household name amongst his portfolio of FMCG clients.